![]() ![]() One side will feature the logo and the opposite side will have the axe head weight. Hults Bruk axes with cold stamps were produced until 1988. Cold stamped axe heads also have stamps on both sides. Because the stamps are not deep they have a tendency to get ground off during refurbishing. Cold stamps have thin lines and the stamp is not very deep. These maker’s marks are stamped when the axe is cold, after grinding and before sharpening. Hults Bruk axes with HB hot stamps have been produced between 1988 and the present day.ġ900 – 1988: Cold Stamp HB Maker’s Mark with “Made in Sweden” Hot stamped axe heads have the HB logo and weight information stamped on the same side. Thicker, deeper lines identify the hot stamp and sometimes you can notice the edges of the stamp around the bottom of the text. These maker’s marks are put on the axe head during the final hits in the forging process. 1988 – Present: Hot Stamp HB Maker’s Mark with “Made in Sweden” After forging each axe the blacksmith stamps the Hults Bruk logo on the steel, signifying the axe has been made to the highest standards. Now you know how car logos influence your decision making.Telling the age of a Hults Bruk axe can be challenging due to the number of axes produced over the company’s 300-year-old history. To verify an authentic hand-forged Hults Bruk Swedish axe or hatchet look for the official maker’s mark on the axe head. That’s why many logos will have the company’s name clearly displayed and the surrounding area focused on color and design. Logos should subtlely utilize shapes within the lettering or symbols without making it difficult to read or interpret. Our brains are meant to automatically wired to memorize shapes which is why you always recall them so easily when thinking about specific companies. While it may be tempting to throw in as many colors as possible, ultimately logos tend to use only a couple so as not to distort the message of the brand. Colors have a variety of psychological emotions attached to them and it’s these emotions that come through when you see them. While some places will tell you that each color has a distinct emotion attached to it, that’s simply not the case. ![]() ![]() Your perception of the brand is trigger by this image and how it makes you feel in regards to the past experiences you’ve had with it. You associate all of these things with a brand image. Ultimately the psychology of your logo entails how the sight of it trigger past experiences, memories, and opinions. The term “logo” comes from the Greek word “Logos” which means “word.” The process starts here because you’re creating a visual word that not only says something, but it also embodies it and represents it. Let’s explore the factors that go into designing a logo. Many of these logos have a story behind them, but ultimately the design is supposed to resonate with you on a psychological level. When a company sets out to design their logo, there are number of psychological factors than go into it. ![]()
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